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AuctionACCESS® Announces Successful Membership Campaign

Birmingham, AL (PRWEB) November 3, 2008 -- AutoTec today announced that the first phase of its AuctionACCESS® membership campaign has achieved unqualified success. The first-ever membership campaign created the largest, most current list of active dealers, buyers, and sellers in the automotive remarketing industry.

More than 200,000 new AuctionACCESS® gold cards have been issued, according to AutoTec President and CEO Charles Redden. "The response we got -- from dealers, reps, and auctions -- was just incredible," Redden says.

AuctionACCESS® connects dealerships and their authorized representatives to more than 190 wholesale auto auctions and online channels across North America, greatly expanding their buying and selling opportunities. This year, the subscribing auction companies are paying the AuctionACCESS® membership fee, so dealerships and individual representatives don't have to pay anything to join or renew. The industry supports AuctionACCESS® because the up-to-date information helps block curbstoners and prevent fraudulent purchases. AuctionACCESS® makes the wholesale auctions a more-secure environment for buyers and sellers alike.

To ensure that security, Redden says the final step of placing issues -- which essentially suspends access to the auctions -- on those memberships that have not yet renewed is nearly complete. "We gradually rolled out the non-renewal issues to minimize bottlenecks at the auctions, and it has worked very well," Redden says. "To date, we have placed issues on 95% of the memberships that have not renewed."

"So, if you haven't renewed your AuctionACCESS® membership, you'll need to contact dealer registration at your participating auction to renew in order to continue enjoying access to the automotive wholesale marketplace."

The membership campaign was developed and implemented by Atlanta-based B-to-B advertising agency MLT Creative, which continues to handle marketing communications for AutoTec and AuctionACCESS®.

COMPANY INFORMATION:

About AutoTec

AuctionACCESS® was developed ten years ago by AutoTec, LLC, a privately held company based in Birmingham, AL. AutoTec provides e-business solutions to the automotive remarketing industry. AuctionACCESS® is the industry standard for managing access to wholesale auto auctions. It is currently used by more than 190 wholesale auto auctions and online channels across North America, with further expansion into 70 countries around the world. Visit www.auctionaccess.com for details.

About MLT Creative

MLT Creative (www.mltcreative.com), based on the east side of Atlanta, GA, with a Northeast office in Rhode Island, was founded in 1980. As the idea launch pad™ for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, and sales promotions.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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